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Proposals Messing Up Your Marketing Plans
We’ve worked with a few general contractors lately to get their marketing calendars in order for 2015. Together, we plot out the year with tradeshows, conferences, ad deadlines, company milestones, and...
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Make CFOs ♥ Marketing | Part 1 – Understand the Construction Industry
Construction companies are beginning to understand how important it is to have savvy, experienced marketing professionals on their team. However, as more and more marketers enter this peculiar...
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Make CFOs ♥ Marketing | Part 2 – Save the Company Money
Construction CFOs usually have two primary concerns: saving the company money and making sure the company is profitable for stakeholders. Unfortunately, not all CFOs see marketing as a positive...
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Make CFOs ♥ Marketing | Part 3 – Measuring Up
Inherently, CFOs are numbers people. One reason CFOs tend to struggle with marketing is because it can be challenging to track and show real attributable results. However, by utilizing some of the...
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Make CFOs ♥ Marketing | Part 5 – Stay Ahead of the Technology Curve
One of the hardest things to do today is to stay ahead of the curve. The technology curve, that is. We all get busy, and time quickly passes when we’re deep into completing our daily tasks. Then a few...
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Make CFOs ♥ Marketing | Part 6 – Budget It Out
If you’ve read even half of this series, you’ll see one trend – CFOs like numbers and they love their business-savvy marketers. Marketing is not fluffy, nor is it a money pit. It is your job as a...
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How Project Photos Effect a Construction Company’s Brand
Two Men Wearing Hard Hats Looking at a Laptop Computer on a Building Site A brand includes every element of your company, and photography is no exception. Good photography tells a story about your...
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Bad Construction Project Photos Costs You Money!
construction equipment on architect working table Quality – The difference between a great brand image and a bad brand image can come down to the use of a quality professional photography. Research...
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Building Your Construction Project Photo Toolbox
Construction worker hammering nail to wooden plank on construction site Stock Photography: It is clear how important quality photographs are to your marketing strategies, but some construction...
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5 Tips for Selling New Construction Homes to Modern Buyers
We love sharing guest blogs and this one focuses on something out of our realm – home builders. After reading it, I’m sure you’ll agree that all of these tips are transferable to commercial and...
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6 Unexpected Benefits of Rebranding
It seems like every day I hear about a different company rebranding themselves. While I believe many companies could use a rebranding, not all CEOs, Chairman, Chiefs, and Presidents fully grasp all of...
View ArticleClik here to view.
Make CFOs ♥ Marketing | Part 1 – Understand the Construction Industry
Construction companies are beginning to understand how important it is to have savvy, experienced marketing professionals on their team. However, as more and more marketers enter this peculiar...
View ArticleClik here to view.
Make CFOs ♥ Marketing | Part 2 – Save the Company Money
Construction CFOs usually have two primary concerns: saving the company money and making sure the company is profitable for stakeholders. Unfortunately, not all CFOs see marketing as a positive...
View ArticleClik here to view.
Make CFOs ♥ Marketing | Part 3 – Measuring Up
Inherently, CFOs are numbers people. One reason CFOs tend to struggle with marketing is because it can be challenging to track and show real attributable results. However, by utilizing some of the...
View ArticleClik here to view.
Make CFOs ♥ Marketing | Part 5 – Stay Ahead of the Technology Curve
One of the hardest things to do today is to stay ahead of the curve. The technology curve, that is. We all get busy, and time quickly passes when we’re deep into completing our daily tasks. Then a few...
View ArticleClik here to view.
Make CFOs ♥ Marketing | Part 6 – Budget It Out
If you’ve read even half of this series, you’ll see one trend – CFOs like numbers and they love their business-savvy marketers. Marketing is not fluffy, nor is it a money pit. It is your job as a...
View ArticleClik here to view.
How Project Photos Effect a Construction Company’s Brand
Two Men Wearing Hard Hats Looking at a Laptop Computer on a Building Site A brand includes every element of your company, and photography is no exception. Good photography tells a story about your...
View ArticleClik here to view.
Bad Construction Project Photos Costs You Money!
construction equipment on architect working table Quality – The difference between a great brand image and a bad brand image can come down to the use of a quality professional photography. Research...
View ArticleClik here to view.
Building Your Construction Project Photo Toolbox
Construction worker hammering nail to wooden plank on construction site Stock Photography: It is clear how important quality photographs are to your marketing strategies, but some construction...
View ArticleClik here to view.
5 Tips for Selling New Construction Homes to Modern Buyers
We love sharing guest blogs and this one focuses on something out of our realm – home builders. After reading it, I’m sure you’ll agree that all of these tips are transferable to commercial and...
View Article