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6 Unexpected Benefits of Rebranding
It seems like every day I hear about a different company rebranding themselves. While I believe many companies could use a rebranding, not all CEOs, Chairman, Chiefs, and Presidents fully grasp all of...
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SOQ and RFP:Underrated Tools of the Trade
Working on making 2018 your most successful year yet? There are many techniques business owners can employ to build brand awareness, increase profitability, and up the number of bid opportunities. But...
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Mobilegeddon: Will Google’s New Mobile-First Algorithm Leave Construction...
Mobile, mobile, mobile… The emphasis on the influence of smartphones in today’s society is old news. It is even highly likely you are reading this right now from your mobile phone. Although a few...
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Talking the talk: does the tone of your website sound like your brand?
Construction Marketers promote websites using social media, paid digital advertising, SEO, physical business development materials, and automated marketing to encourage prospects to learn more about...
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3 Ways to Use Video for Construction Marketing
It’s likely you’ve heard by now that video content is an integral part of marketing. But what does that mean for your construction business? Recent data from Cisco anticipates that roughly 80% of all...
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Overwhelmed by Sales Chores? Prospects Slipping Through the Cracks? Time for...
It may be time to invest in marketing tech that helps manage requests for bids, sort out good prospects and projects, and tie up the loose ends in your organization’s day-to-day customer relationship...
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Much Ado About NOTIFICATIONS: Social Media Reminders, Few New Business...
Notifications. Just the word is enough to make you cringe. They’re relentless, and we’ve done it to ourselves! Facebook, Twitter, LinkedIn, Insta, YouTube. They’ll ding, buzz, and flash incessantly if...
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Winning Bids Post-Pandemic – A Digital Blueprint for Business Development
Business Developers in construction and other heavy industries have historically, and quite successfully, relied largely upon relationship-marketing to consistently win new projects and foster new...
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How Video Will Impact Your Business Development Efforts in 2021
For an industry that prioritizes efficiency, maximizing every opportunity to fine-tune bidding and project management, construction companies remain stuck in the dark ages when it comes to marketing...
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